I ♥ MY DOG ® AND THE MEYER CHILDREN HOSPITAL

Dedicated to all those who know how great it can be the love that binds a dog and his owner. To all those who know what unconditional love of an animal can change our lives. To all those who love and respect our 4-legged friends.

For all of them, the Company FASHION STREETWEAR ITALIA SRL born in Florence, has created I ♥ MY DOG ® brand, created with love, and passion. Passion and commitment, the same prerogatives that for ten years, special 4 paws “Guardian Angels”, make available to children hospitalized in Meyer Paediatric Hospital (in Florence-Italy). Dogs are trained with care and strictly controlled in terms of veterinary medicine, used in order to create moments of encounter and animation with children.

Younger patients play with the dogs, cuddle them, take them for a walk and have fun creating drawings and poems about them. This is the project of Pet Therapy, which is part of the activities for the children in the hospital, organized and funded by the Meyer Children’s Hospital Foundation. The initiative, organized in collaboration with Antropozoa, is also supported by the contribution of the FASHIONSTREETWEAR ITALY SRL Company that with the brand I ♥ MY DOG ® has decided to support this wonderful project. With the help of dogs, any time, even the most difficult, is to be different, made it a bit ‘more “colorful”.

Great strength, big smiles and a sincere contact are invariably given to many children and their families, reflecting the philosophy of the Creators of I ♥ MY DOG ® brand. It becomes a fundamental duty for the Company.

I ♥ MY DOG ® – PITTI BIMBO JENUARY 2015

At Pitti Bimbo 80 with a project in collaboration with Pitti Immagine and Luisaviaroma in favor of the pediatric hospital Meyer in Florence.

At Pitti Bimbo 80 the special collaboration between I Love My Dog – brand clothing and accessories “pet” – Pitti Immagine and the concept store Luisaviaroma, for a charity in favor of the Meyer pediatric hospital in Florence and its Foundation, in support for activities of pet therapy involving children hospitalized.

Known Designers, who for the occasion will become special “pet” designers will customize the outerwear dedicated to dogs, cult pieces of I Love My Dog that will be showcased in a dedicated area during Pitti Bimbo, and in a corner in the store Luisaviaroma. A portion of the proceeds from the sale of this products will be donated to support the project.

A sincere thanks to Roberto Cavalli, Missoni, Pitti Immagine, Luisaviaroma, Meyer Children’s Hospital Foundation in Florence and Alexander Enriquez.