At Pitti Bimbo 80, a special collaboration between I Love My Dog – a brand for clothing and accessories for animals, and concept store Luisaviaroma will take place.
This collaboration supports the charity initiative in favor of the Pediatric hospital Meyer and its foundation which support Pet-Therapy activities for the hospitalized children.
Known designers, who for this collaboration will become special ‘’pet’’ designers, will personalize the special dog coats, cult pieces of I Love My Dog, which will be displayed in a dedicated area within the Fortezza and as well in a specially dedicated corner inside the Luisaviaroma store. A part of the revenue obtained through the sales of the special items, will be donated to support the Pet-Therapy activities.
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